Epic's Tim Sweeney calls Steam's AI content disclosures a "political act"
Sweeney says the labels are used against developers. Valve hasn't responded publicly.
Epic Games chief executive Tim Sweeney spent the weekend criticising Steam's rule that developers disclose generative AI use, IGN and Kotaku report. On X he said forcing developers "to write a political statement to be used against them by the hate mob they're helping organize is abhorrent".
Valve's policy covers AI used to make content that ships with a game and is seen by players, such as art, sound, narrative and localisation, IGN says. Kotaku notes Valve dropped the need to disclose AI-written code this year. Sweeney later said "blocking free choice to adopt productive technology is a political act" and claimed the disclosures carry "a real economic cost" for developers.
Developer David Goldfarb, founder of The Outsiders, replied that "customers have a right to know what they're buying". Valve hasn't commented publicly.